Credit Suisse dives into prospects of Tesla Motors Inc.’s (NASDAQ:TSLA) latest vehicle, the Model 3, just one day ahead of its unveiling event scheduled to take place tomorrow. Model 3 deliveries are expected to begin by the end of 2017, with full-blown production initiation in the subsequent years.
Dan Galves, the analyst at Credit Suisse, expects initial Model 3 reservations to be a positive catalyst for Tesla shares. The analyst expects the event to be rather uninformative as he believes that little “new” information would be provided relative to what has already been revealed. The company has been quite clever in regards to management of information provided to stakeholders and has manipulated things for its own favor, to an extent. The most crucial part of tomorrow’s event is likely to be the initial demand of the vehicle, which will be reflected by the number of reservations/bookings which would be made soon after the event. As per Mr. Galves’ estimates, the initial numbers will cater a pleasant surprise for the investors, analysts, and management alike. The analyst expects 100,000 or more Model 3 reservations in the first few months.
Given the Model 3’s launch and price, it is quite evident that it targets two key population groups; owners of previous Tesla SUVs such as Model S or Model X, and the ones who were willing to purchase the Model S but couldn’t afford it due to its relatively higher price tag. Credit Suisse conducted a survey, which indicated that most Model S and Model X owners are willing to preorder the Model 3, conforming to the analyst’s hypothesis.
Tesla is currently seeing a lot of positives here and there, as data points indicate Model X ramp, which is mostly likely due to abundant positive reviews. Initial production worries have now been resolved, and the electric vehicle maker is expected to deliver cars as per its first quarter guidance.
Mr. Galves maintained his Outperform rating and $240 price target on the stock ahead of the event. The Street currently has four Strong Buys, four Buys, seven Hold and six Underperform ratings for Tesla. The stock traded at $229.35 as of 10:51 AM ET Wednesday, down 0.34% from its close of $230.13 yesterday.