Tesla Motors Inc (NASDAQ:TSLA) started rolling outs its secondary charging station through “Destination Charging” program during the second half of 2014, in North America and Asia Pacific. Since then, the network has expanded to roughly 2,200 units across both the regions, with no such charging facility in Europe.
Tesla’s website initially showed about six months ago that its European Destination Charging network is “coming soon.” Today, Electreck reported that European hotels, particularly in Denmark, Norway, and Sweden, stated that they have either installed or have received Tesla Wall Connectors and the program can initiate as soon as April with new locations.
Tesla offers two type of charging network: the Superchargers, DC fast-charging station for long drives, and Destination Charging stations, slower-charging units established at hotels, restaurants, resorts, and shopping malls to charge vehicles after reaching a destination.
Destination Charging sites use the Tesla Wall Connectors, hardwired charging units costing $750, which can provide range of 58 miles per hour in a Tesla car armed with dual chargers. Under the program, if Destination Charging location is convenient or visible, the company provides the first two chargers at a heavy discount or for free.
While the owners of the locations participating in the program require bearing the power costs, Tesla add the businesses in its trip planner’s available charging locations. Unlike the Superchargers, destination chargers are not for free for Tesla owners, but the owners usually give access as a compliment service to gain PR or to build wealthy customer-base. The automaker recently uploaded videos of Tesla Wall Connector instruction manual and installation in several languages, along with the European standard connectors.
Europe is starting to become a vital market for Tesla in its mission to accelerate transition of sustainable transport. The region accounted for about a third of total deliveries in 2015, with Norway and Denmark being the top two European markets. Model S outperformed BMW6-Series and 7-Series combined and Audi A7 and A8 combined last year in Europe. Model X recently opened its exclusive falcon-wing doors at Geneva Motor Show.
According to Tesla’s website, it currently has 97 stores, 51 service centers, and 223 Superchargers across Europe.