Amazon.com, Inc. (NASDAQ:AMZN) has made an unexpected move by preparing to launch its Prime service in Germany, as reported by German newspaper Welt.
Amazon Prime is more specifically a two-hour delivery service. Up until now, Amazon has mostly relied on DHL’s parcel service for Germany. However, now it is building up its own delivery capabilities in the region to improve service. That being said, the shift can also be seen as a threat to DHL’s own business.
First deliveries are expected to be made from May and will be handled by two courier firms which are already active in Berlin, operating in two shifts, six days a week.
An Amazon spokesperson was reached for a comment, but to no avail. The spokesperson stated that no announcement was to be made at this time.
That being said, Amazon has already provided several other services for its Prime subscribers, which costs $99 a year, including a one-hour delivery system as well. It is quite evident that Amazon is keen on attracting new customers by giving its competitors a run for their money.
Even though the online shopping market is highly competitive, Amazon has managed to make all the right moves to set itself apart from the rest of the crowd. Seeing how it is expanding its offerings, the company will be able to reach a larger target audience, and thus improve its sales in the long run.